Lessons from the Volvo Museum

09 Mar 2015

I visited the excellent Volvo Museum in Gothenburg on Saturday. It has a wonderful selection of cars going right back to the beginning of the firm in 1927.

In my view the early models have an elegance which no modern cars have.

One of the most remarkable exhibits is a full-size Volvo XC90 built entirely out of 201,000 Lego bricks.

The history of a company like Volvo brings various lessons.

One is perseverance. The first models, nearly a hundred years ago, were built in single and double figures. Did the founders guess that eighty years later, over a million of some models would have been be built?

It's also striking to see some of the concept cars that were built in perhaps a single example, but which never went into production. You have to be ready to invest a lot of effort into developing new ideas, without being too disappointed if they don't reach fruition!